The Brand

Our targeted and differentiated brand policy

The RUD Group is a global player, producing innovative chain systems and components for a wide range of applications. Successful production and product development takes place in Aalen.

For 140 years our chain systems and the RUD brand has connected a variety of different cultures across the world together. At RUD we live our brand, it shapes our experiences, and we're proud of that.

RUD logos from 1875 to today

Over the years the RUD group has not only served its customers and partners, but its employees too. As a modern, dynamic and internationally successfully family owned business RUD not only focuses on sales, but continuous growth through product innovation, new locations, investments and partners.

The more internationally successfully we become, the more important it is for us to ensure that the RUD Group has a modern, memorable, respected and trusted company brand image and message known across all our markets globally.

The RUD brand is clearly defined by our product and service differentiation combined with the strength of our dynamic family-owned business. Innovation and product development has strengthened the RUD brand, being known across a range of industries as supplying reliable, safe and top quality products.

Our successful history incorporates a wealth of experience, knowledge and innovation which is mirrored by all RUD Group units through our consistent brand policy.

As an inspiring figure and industry leader, we face the challenge of sustaining and ensuring future success across our markets. Our aim is not only to maintain top positions across our international RUD Group brands, but to also strengthen them through a consistent and differentiation brand policy.

The challenges we face as a Group are open to us all; our employees and our partners are invited to actively take on the challenge and help to dynamically promote the RUD brand and products successfully globally across the wide range of sectors we work in. Our combined efforts will create sustainable value for the company and our future success.

Erlau AG

Erlau AG

More information about the brand Erlau