Consequent Branding

RUD – a strong brand over many years

Since 130 years, RUD has been manufacturing high quality chains in Aalen-Unterkochen, Germany. For over 130 years, these chains have been linking worlds and cultures. Throughout these many decades, the RUD Group, a modern and dynamic family business, has not only been increasing its sales and profits, but has also been continually growing by means of frequent product innovations, new locations, new company holdings and new partners. In a globalized world in which new means of communication are bringing markets ever closer together and making them more transparent, and in an era of visual media saturation and complex pictorial environments, the strategic emphasis on a RUD trademark that is powerful and to the point will open up new roads to success.

That is the basic logical concept behind the production of the new RUD logo. Not least the successful transition from the traditional "RUD Coat of Arms" to a new modified, attention-getting alpha-graphic trademark is a symbol of RUD’s future-oriented strategy. Therewith, the new RUD logo also provides an introduction to major aspects of RUD’s company policy, which has accompanied and motivated all its employees and partners over the years, and which the chain team would like to develop further.

After the130th anniversary of the RUD Group, as the best in the sector RUD is also setting itself a new challenge with this new logo in order to ensure its sustainable market success in the future: Not only to maintain the high-ranking position of the RUD trademark in the world of chain manufacture but to strengthen it in the long term through a consistent and differentiated brand policy.