RUD becomes a gold sponsor and an official partner of 1. FC Heidenheim

The family-owned RUD Group announces its new gold sponsor partnership with 1. FC Heidenheim

The official jersey handover
The official jersey handover: RUD becomes sponsor of 1. FC Heidenheim in the 2023/2024 Bundesliga season.

RUD becomes a gold sponsor and an official partner of 1. FC Heidenheim.

The family-owned RUD Group announces its new gold sponsor partnership with 1. FC Heidenheim. The company has established itself as a global leader in quality and technology in its sector with the slogan "Tradition of Dynamic Innovation" and is now also making its mark as a promoter of regional sports.

1. FC Heidenheim is currently living what sounds like a fairytale success story: the team went from a small regional sports club in the Swabian Alb to the national and, thanks to the reputation of the league, also international football scene.

But what is most extraordinary is that the team has achieved this with the same coach and CEO over many years, promotions and leagues. The team is consistent, strives for success and is, quite literally, goal oriented. In the words of Jürgen Grubmüller, Head of Marketing at RUD: “You don’t have to look far to see the similarities with the RUD Group which we demonstrate and enhance through an intensive partnership that prioritises shared values of team spirit, commitment and tradition. As a regional company, RUD has its own success story of growing into an internationally successful business with claims to global market leadership.”

The partnership is therefore based on common values and the strong regional connection of both institutions. “Our support for 1. FC Heidenheim is a clear expression of our appreciation for the region and its people. We look forward to our employees enjoying designated tickets and experiencing some thrilling moments together at the matches," adds Jürgen Grubmüller.

The recent promotion of 1. FC Heidenheim to the German Premier League is a significant milestone in the club's history and demonstrates the ambition and passion with which the club pursues its objectives. This success has inspired not only the fans, but also regional companies such as RUD to support the club on its future trajectory.

Jürgen Grubmüller concludes: “We wish the 1. FC Heidenheim all the best and continued success in the German Premier League.

Bild von links nach rechts (Picture FCH):
Manuel Pawlak (Head of Sales Worldwide RUD)
Thomas Schreitt (Division Manager Sales FCH)
Patrick Biffart (Marketing Manager RUD)
Jürgen Grubmüller (Head of Marketing RUD)
Holger Sanwald (Chairman of the Board FCH)
Martina Hantscher (Marketing Manager RUD)

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